The Guardian's Hard Sell - latest edition here - is a small weekly article from the Guardian's Saturday entertainment magazine. An article after this blog's own heart (despite the fact it's been going for a lot longer), it is a comical look at different television adverts.
This week the excellent Johnny Dee - catch his "Website Wasteland" on BBC Radio 6 music @ 10:45 every Thursday - takes a look at mobile phone company 3's new advert.
Now the whole 3 campaign treads a narrow line between incomprehensible, pretensious twaddle (see any perfume advert ever) and genius psychedlia. Anyone who tells you they Got what those Mexicans were up to with that jellyfish (or any 3 advert in fact) is:
1) a liar,
2) an ad man, or
3) weird.
Typically, they'll be all three.
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