Bisto Night

I guess the new Bisto campaign is quite clever, in a Jamie Oliver kind of way (If that's not an oxymoron - only kidding, you're alright Jamie). Like Jimmy and his school dinners, Bisto have taken it on themselves to save British society from itself by getting everyone to pledge that they will spend one night a week having a proper meal with their family. It might buy them some time on Richard and Judy, and it's gimmicky enough to garner some press. There may even be some important issues that it raises about the state of the family unit and its role in a child's development, but that's a bit serious and has no place on this blog.

The ad itself tries to feature typical family members that we can identify with: Professional, tower block resident, farmer bloke, skater kids, two types of nerd, and some chavs. They read out a kind of vow. It's OK.

But the best bit is that Bisto have created a website to back it up. Here you can download a declaration-come-certificate that you can get your family to sign. Maybe you could turn it into a kind-of swearing in ceremony. (Wow, it was a year ago Bush won the US election - I can't believe it. That he won, that is.)

It gets better. Bisto have created a form so you can email a plea to your family members to join you for your family meal.

"Dear Father.
You are cordially invited to an evening meal with your family on Tuesday 1st December. Please bring a dessert, preferably complimentable with gravy.
Yours Sincerely,
Rory.
RSVP"

There is something inherently wrong with your family if you need to email members to arrange a meal time, and I don't think a tub of dehydrated chemicals is going to solve it.

Obviously, on signing the declaration, you agree to use Bisto in all your meals. Read the small print. But surely there is a limit to how many times you can have meat and two veg? Fear not, because Bisto also offer some family meal ideas, like Cheesy Tortillas. That's good eatin'.

Finally, this is as good an excuse as any to feature a funny letter from letterbomb.


Category:Advert